![]() For she has looked within herself and outside herself and tapped into the magnificence of the universe to manifest…a luxury brand. ![]() Her philosophy, her clothes, her skincare, her tabletop-they’re all for sale, and none of it’s cheap. Her face is slathered with organic, virgin, cold-pressed botanical oil her body is cloaked in triple-ply cashmere or Italian silk bearing colorful, maximalist prints. She is a woman of immense privilege, or proximity to it, and her head and heart are in the metaphysical. Today’s Rich Witch dwells in a Venn diagram of the wellness, spiritual, and New Age movements and the lifestyles of the one percent (hello, Gwyneth). ![]() In recent years conservative politics and its focus on dismantling women’s rights have summoned a new surge of witchery. With the second wave feminism of the mid-20th century came a reclamation of the word witch as a term of pride and empowerment. A century ago Marchesa Luisa Casati served haute witch vibes along with a penchant for finery she accessorized with live snakes. ![]() But there were rich witches, too.Ĭatherine Monvoisin was the wife of a 17th-century jeweler she catered to a wealthy clientele with a suite of services ranging from fortune-telling to love potions. Last year Nicola Sturgeon, then first minister of Scotland, issued a formal apology to the 4,000 people, mostly poor, vulnerable, or “different” women, accused of witchcraft between the 16th and 18th centuries. Tituba, an enslaved Caribbean woman, was one of the primary scapegoats in the Salem witch trials. Historically, witch was an epithet used to persecute marginalized people. Sat Hari and Fifty Shades of Grey filmmaker Sam Taylor-Johnson at the London launch of God’s True Cashmere in November 2022. “And this notion that we can engage with these forces to change ourselves and our lives and change the world.” “There’s a belief in spiritual forces,” Grossman says. They believe that there is more to the world than meets the eye. Pam Grossman, the host of the popular podcast The Witch Wave and author of Waking the Witch: Reflections on Women, Magic, and Power, defines a witch as “someone who is a carrier of divine feminine energy.” Witches can be of any gender. She is the latest incarnation of the Rich Witch, whose witchiness can be overt-Tom Brady called his ex-wife Gisele Bündchen a pregame altar-building witch in an interview in 2019-or more of a vibe. To show up fully in my truth, my original (admittedly skeptical) intention in calling up Sat Hari was to get to know a character manifesting of late everywhere in the worlds of luxury fashion and beauty. He needed more green cashmere.” When she relayed her vision to Pitt on Thursday, it turned out that he too had had a dream on Tuesday in which he asked his stylist for more softness in his life via green cashmere. He was standing there telling me how he needed more green softness in his life. “I had a dream on a Tuesday night, and it was about Brad,” Sat Hari said. Her vibe was powerful and convincing and remained so even as she revealed the catalyst for God’s True Cashmere, which launched in 2019 with a collection of button-down shirts (the buttons are healing gemstones aligned to the seven chakras of the body) that retail for up to $2,250 a pop. Her voice-deeper and more grounded than I expected-radiated a combination of assurance, calm, honesty, and vulnerability as she explained her wildly unconventional path from a childhood spent at a girls boarding school in India (her mother was an American Sikh devoted to the controversial Kundalini guru Yogi Bhajan) to becoming a holistic healer in Hollywood and founder of the jewelry line Amrit to launching a collection of cashmere shirts with her friend and business partner Brad Pitt. She has never dyed it in her fiftysomething years. Through the screen of a 13-inch MacBook Air, Sat Hari’s bare skin and golden goddess hair glowed.
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